“The future of opera.”

Alexander NeefGeneral Director, Canadian Opera Company

“One of the most exciting companies in the country.”

The Charlebois Post

Award-winning Canadian opera company Against the Grain Theatre has been producing daring re-interpretations of classical repertoire in nontraditional spaces — courtyards, bars, Victorian mansions, wedding halls — and with scaled-back accompaniment, such as a string quartet or piano, to bring out the full force of operatic singing in close quarters. The result? A thrilling, intimate, and unforgettable experience.

In 2015 Against the Grain Theatre commissioned acme to redesign their visual identity, print and digital materials including a new website and creative collateral for two critically-acclaimed shows: Death and Desire and ATG’s Messiah.

Against the Grain Theatre
Playing with references to wood grain, soundwaves, vinyl grooves and the letterform ‘O’ (for ‘opera’) a simple circular device became the seed for infinite variations of ‘bent’ logomarks — a riff on the fluid nature of the company, which performs unconventional productions in unconventional spaces.
Against the Grain Theatre Logo System
Against the Grain Theatre Logo System
Against the Grain Theatre Colour
Against the Grain Theatre Scala
Against the Grain Theatre Letterhead
Against the Grain Theatre Business Cards
Against the Grain Theatre Tee Shirts
Against the Grain Theatre Stamps=
Against the Grain Theatre Tote Bags
Against the Grain Theatre Death and Desire Poster
Death and Desire poster — photography by Darryl Block.
Against the Grain Theatre Website
Against the Grain Theatre Messiah Poster
ATG Messiah poster — photography by Matt Barnes.