Against the Grain Theatre, an innovative Canadian opera company renowned for its unconventional performances, approached Acme in 2015 to revamp their visual identity and create cohesive print and digital materials. This collaboration extended to developing a new website and designing creative collateral for two acclaimed productions: “Death and Desire” and ATG’s “Messiah.”

Acme embarked on a transformative redesign that captured the essence of Against the Grain Theatre’s bold and unconventional spirit.

Against the Grain Theatre
Playing with references to wood grain, soundwaves, vinyl grooves and the letterform ‘O’ (for ‘opera’) a simple circular device became the seed for infinite variations of ‘bent’ logomarks — a riff on the fluid nature of the company, which performs unconventional productions in unconventional spaces.
Against the Grain Theatre Logo System
Against the Grain Theatre Logo System
Against the Grain Theatre Colour
Against the Grain Theatre Scala
Against the Grain Theatre Letterhead
Against the Grain Theatre Business Cards
Against the Grain Theatre Tee Shirts
Against the Grain Theatre Stamps=
Against the Grain Theatre Tote Bags
Against the Grain Theatre Death and Desire Poster
Death and Desire poster — photography by Darryl Block.
Against the Grain Theatre Website
Thumbnail images of web pages from the Against the Grain Theatre website
Against the Grain Theatre Messiah Poster
ATG Messiah poster — photography by Matt Barnes.