Amplified Opera, a new opera/theatre company in Toronto, approached Acme to create a visual identity that would reflect their mission of amplifying diverse voices within the opera community. The challenge was to design a logo that resonated with their commitment to equity-seeking groups while symbolizing innovation and breaking away from traditional opera conventions.
Acme developed a logo that combines multiple symbolic elements—it references a proscenium arch, a geometric diagram of waveform amplification, and the “O” letterform in “Opera” to arrive at a series of radiating concentric circles—this central figure is divided and elevated (amplified) signifying both a break with the past and the amplification of diverse voices that challenge the status quo.
