The School of Graduate Studies (SGS) at the University of Toronto aimed to enhance their presence at international recruitment fairs by creating a distinctive viewbook. They needed a design that not only captured the academic excellence of their programs but also conveyed the vibrant campus culture to attract top-tier graduate students.
Acme partnered with SGS to craft a visually compelling viewbook that would resonate with prospective international students. Understanding the importance of engaging communication, we integrated rich visual elements with informative content. Our design approach focused on highlighting the unique strengths of U of T’s graduate education while showcasing the diversity and vitality of campus life.